services - Market Research

As our name would indicate, we specialize in market research. That specialization has led to numerous exiting projects in the last 10 years. We have applied market research techniques to feasibility studies, economic development projects, business plans, marketing strategies, seminars development, and the list goes on.

Focus Groups

The focus group is a great tool to delve into underlying motivations and perceptions of a research group. We have conducted dozens of focus groups for a wide range of clientele. We design the study, develop the script, recruit participants, moderate, analyze the data and deliver full reports.

In-Depth Interviews

Much like a focus group, the In-Depth Interviews is a tool that allows the research to look beyond narrow responses to find answers to the questions our clients are seeking. This tool is ideal for conducting background research for a project, or taking a close look at the opinions of key project stakeholders

Surveys

This quantitative tool is a popular research method, especially for large studies. It is used to cull significant amounts of data from a large, often diverse population. Outlook has conducted dozens of surveys by mail, phone and intercept. We usually combine the survey with a qualitative element to give our clients a full picture.

Online Surveys

This instrument is becoming more popular all the time due to its cost effectiveness and ease of use. Outlook has developed an online survey section in our webpage that is used to hold custom surveys for our clients. This is an ever expanding area that will yield high quality results for a wide rand of clientele.