Our Expertise

Community Marketing and Communications

There are hundreds of communities and regions in North America vying for investment dollars and population. What is going to set you apart?

The keys are:

  1. Cooperating with other communities, organizations, and the private sector to form a competitive body that can attract investment.
  2. Identifying your strengths and weaknesses and a systematic fashion
  3. Pooling and effectively applying your economic development resources (financial, human, administrative, etc.)
  4. Branding your community or region in a fashion that has local acceptance and can be marketed to outsiders
  5. Developing a strategic marketing plan to propagate your brand and sell your strengths to the rest of the world.

Outlook specializes in the tasks necessary to complete Community Strategic Marketing Plans. From the systematic community consultations to branding exercises to business case development, we can help put your community on the map.