Our Team

Mark Baxter,

Mark Baxter B.A. (Hons.), B.Comm.(Hons.) co-founded Outlook Market Research and Consulting in 1997. The firm soon gained a specialization in rural economic development and First Nations consulting. Mark’s core consulting interests rest in marketing and management consulting for economic development organizations. The majority of his time is spent working with a superb team of consultants whose expertise range from graphic design, to strategic planning, to data management, to website creation. The team has been developed over the past 15 years specifically to act as a single source solution for economic developers looking to attract investment or labour to their communities. A tenant of Outlook’s business model is to work with its clients and all levels of government to secure project funding for the important work of economic development. Mark has a variety of other business interests including acting as a Roster Consultant for the Business Development Bank of Canada, and as a principle in a land development company.


Frank Scap,
Senior Consultant

Frank co-founded Outlook Market Research and Consulting with Mark Baxter in 1997 before moving to Dallas, Texas to take up a position as a Project Manager with a leading advisory and planning firm specializing in providing consulting services to the sports, entertainment and leisure industries. Frank continues to work with Outlook, specializing in recreation projects and business planning. Frank has worked as a project manager on dozens of feasibility studies and economic modeling projects, and has been deeply involved with many First Nations economic development initiatives over the past 15 years. His breadth of experience provides Outlook with insights into multiple markets, allowing our clients to view their communities from an international perspective.


Shannon Husain,
Senior Consultant

Shannon has enjoyed a distinguished corporate career in Calgary, Winnipeg and Toronto leading marketing departments, and engaging in a variety of in-depth marketing projects. She is a strategic marketing and communications leader that drives results in major organizations across diverse industries. Shannon now draws from her extensive experience in senior project management, branding strategies and competitive research to assist rural communities and economic development organizations in reaching their objectives; whether they are in labour attraction, investment attraction, or organizational development.



Phil Dupas,
Design Services and Production Consultant

Phil has over 30 years of experience as a graphic artist providing design, art direction and production services for print, web and digital medias to clients across the country in both official languages. He has worked with Outlook Market Research and Consulting for 15 years, lending his design, production, and technical expertise to a wide variety ad campaigns, logo development, website design, branding, and economic development projects. Squarely focused on client goals and customer satisfaction, Phil consistently brings a level of sensitivity, insight, intelligence and pragmatism to each design and marketing challenge he faces.


Joel Dupas,
Web Design and Technical Support

Joel has provided website design and construction services for over 12 years, working on a host of economic development projects. His firm grasp of the technical and his strong website design and construction skills are critical assets to the team, helping to ensure that the needs and objectives of each client’s website are effectively met. Joel’s expertise serves to bridge the gap between our clients’ marketing and communication goals and the technical realities of an increasingly virtual world.



Cathy Goulet,
Community Engagement Specialist

Cathy Goulet B.Comm., M.A. has 30 years of community economic development experience. Her areas of interest include professional coaching, designing and facilitating strategic planning processes, and supporting community groups as they grow. Cathy’s planning and engagement expertise comes from experience leading and managing local, regional and provincial, business and economic development organizations since 1983. As a seasoned professional Cathy Goulet is able to build buy-in for community initiatives and provide practical advice for implementation strategies. Cathy’s experience is supported by her Masters work focussed on Work, Leadership and Organization with emphasis on the role of leadership on economic resilience in rural communities. She has also completed many leadership and economic development courses. Cathy is a Board Member of the Northern Alberta Business Incubator (NABI), and a member of the Economic Developers Association of Alberta and the International Coach Federation.